To see how it works, let's use our mortgage example. With Comparison Ads, you can also target your offers at a more granular level, leading to more valuable, qualified leads. Take, for example, users who search for "mortgage." Do they want a new home loan or a refinance? Do they want a fixed rate or an adjustable rate loan? Comparison Ads improves the ad experience on by letting users specify exactly what they are looking for and helping them quickly compare relevant offers side by side. However, sometimes a user's query doesn't provide enough information for us to confidently predict what they want. Comparison Ads is part of our continuing effort to make ads more relevant and useful to our users and to help you, our advertisers, reach the people who are most interested in your products and services.ĪdWords uses a host of targeting and relevancy signals to determine the best ads for each query.
Today we're excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily.
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